Thank You Tom!!!

Friday September 23, 1:33 PM EDT

SALT LAKE CITY, Sep 23, 2005 (BUSINESS WIRE) -- PrimeHoldings.com Inc. (Pink Sheets: PMHJ), a diversified holding company with early-mover initiatives in the telecommunications and proprietary restaurant and hospitality industries and Target Communications, LLC, its joint venture partner, today announced that the company is planning to issue a 10% stock dividend to its shareholders.

The dividend plan will be filed with Nasdaq to determine the ex-dividend date and eligibility period. Prior to the disbursement of the 10% dividend, the bid price will be adjusted downward by 10% in proportion to the additional shares. Only shareholders of record on the ex-dividend date will be eligible for the dividend.

"This equity distribution will reward our shareholders for their continued faith in our company and will effectively prevent short-sellers from receiving a dividend unless they cover their short positions. Hopefully, this plan will discourage 'naked' short selling of the stock," explained Thomas Aliprandi, CEO of PrimeHoldings.

For additional information about PrimeHoldings.com, go to www.stockinformationsystems.com and search for PMHJ.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995

Statements in this press release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, and Section 21E of the Securities Exchange Act of 1934. Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include, but are not limited to, risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," "forecasts," "potential," or "continue," or similar terms or the negative of these terms. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. The company has no obligation to update these forward-looking statements.

SOURCE: PrimeHoldings.com Inc.

CONTACT: PrimeHoldings.com Inc., Salt Lake City

Tom Aliprandi, 801-755-6859 ir@primeholdings.com

Copyright Business Wire 2005